The new store will be in the Coe Plaza Building on Trade Street. Nestled in the heart of the Arts District and only one block from the Convention Center, this location will generate quite a bit of additional shopping traffic to the thriving Downtown area. Mast General, which first opened it's doors in the mountains of North Carolina in 1883, has become a popular destination for shoppers.
|The Coe Plaza Building, home to the future Mast General Store, is a T-shaped building located between Cherry and Trade Streets in Downtown Winston-Salem. Map it with google here.|
This article from Fox8 says that the Winston-Salem store will be the 10th for Mast General, but according to the Mast General website their existing locations are in Asheville, Boone, Columbia, Greenville, Hendersonville, Knoxville, Valle Crucis, and Waynesville.
The commercial building now known as Coe Plaza was built in 1928. It will receive a $6 million renovation by Mast, and the upper floors will receive $4 million worth of renovations from U.S. Development Company of Columbia, S.C. U.S. Development plans to build forty-five apartments in that space.
The City of Winston-Salem approved a $1.27 million incentive package for the project in September 2012.